About TNT
TNT picks up, transports, sorts, handles, stores and delivers documents, packets, parcels, and freight by combining physical, electronic and commercial infrastructure to attract, serve and retain customers.
Challenge
TNT Post wants to offer additional communication channels to business customers in the online portal, to improve online lead conversion.
Solution
PushCall offers all possible online communication channels in one suite; Web-to-Phone, Call-me-Now, Chat and Mail.
Results
The pilot project started with the PushCall Web-to-Phone and Call-me-Now solution. These communication channels were added to the existing contact block in the business portal.
Incoming calls were routed to the TNT contact centre, using the existing infrastructure. PushCall calls were labelled in order to track results.
Once the pilot started, it became directly clear that the additional communication channels, Web-to-Phone and Call-me-Now, lead to higher online sales, with a ROI of less than one month.
“The first month, PushCall invoiced us for about 200 Euro for traffic cost. The calls from this first month generated a potential turnover of € 24.000!”
Once the results came through, TNT decided to expand the use of the PushCall contact suite. The different communication channels are offered in other parts of the business portal and the PushCall chat function will be added as well. Using a complete suite, online customers will be able to contact TNT using their preferred channel.
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