FEM, June 2009
Kees van Nuland discovered a product at ICT-development company Sping and built a company around it, PushCall. The basic feature of the product consisted of a call button on a website, enabling online visitors to call the company directly from the website, using the PC. "It is best described as Skype without the need of installing any software", Van Nuland says. The Postcodeloterij, TNT and Menzis are some of PushCall's customers.
PushCall also added a chat, mail form and Call-me-Now solution to their portfolio. Now PushCall's customers can offer a completely integrated online customer contact solution. "We want to make it as easy as possible for online customers to get in contact, since these contacts boost online sales".
Large customers pay a set-up fee and are charged per minute. PushCall has only 5 employees at the moment, but is growing fast. "This year the turnover will triple for sure, but when we are able to connect some large new customers, and the sales funnel is well filled, we might be able to increase our turnover six times".
PushCall already closed contracts with resellers in the UK and the US. Due to the financial crisis PushCall faces a bigger challenge to finance its development, but on the commercial side Van Nuland experiences no negative effect. "Companies are more than ever aware of the opportunities online customer contact offers. Using PushCall, online sales increases at reasonable cost".